The Tourism Authority of Thailand (TAT) has rolled out this year's recovery target based on hotel occupancy, spending and cabin factor to ensure the revival of Thai tourism following the country's full reopening on June 1.
After the occupancy rate nationwide plunged to 29% and 14% during 2020 and 2021, respectively, the agency hopes to achieve a rate of 50% to create more jobs and drive the economy, said TAT governor Yuthasak Supasorn.
