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Bangkok Post
Bangkok Post
Business

TAT looks to short-haul markets

TAT Thailand Tourism Authority of Thailand
International passengers prepare to check in at Suvarnabhumi airport on Feb 27, 2022.  (Photo: Wichan Charoenkiatpakul, Bangkok Post)

The Tourism Authority of Thailand (TAT) aims to attract at least 1.5 million tourists from short-haul destinations to compensate for the Chinese market by teaming up with airlines to spur demand.

The current situation in East Asia has made it impossible to generate demand, unlike more promising markets such as Southeast Asia, South Asia and Australia, said Thanet Phetsuwan, TAT deputy governor of marketing for Asia and South Pacific.

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