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Bangkok Post
Bangkok Post
Business

TAT banks on short-haul markets for off-peak season

TAT Thanet Phetsuwan Tourism Authority of Thailand Australia Malaysia Singapore India Thailand
Foreign tourists get their portrait taken at Cicada market in Hua Hin. Varuth Hirunyatheb

The Tourism Authority of Thailand (TAT) is gearing up for a plan to bring back tourists from short-haul markets, particularly India, Malaysia, Singapore and Australia, to build momentum for the off-peak season.

"This strategic push for short-haul markets aims to create a quick win, attracting both repeat and first-time visitors all year round," said Thanet Phetsuwan, TAT deputy governor of marketing for Asia and South Pacific.

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