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The Guardian - AU
The Guardian - AU
Lifestyle
Nicholas Jordan

Tasting 291 Australian supermarket products has taught me there’s no correlation between price and deliciousness

Nicholas Jordan with several jars of pickles
Nicholas Jordan prepares for a pickle taste test. Photograph: James Gourley/The Guardian

Imagine going to a work Christmas party and being greeted not by your current workmates and bosses but by everyone you’ve ever worked with. Imagine the mix of dread, nostalgia and excitement that would bring on. That’s how I feel every time I walk into Coles Broadway.

After trying 291 supermarket products for 14 taste tests this year (one more than last year’s haul) I feel as if I know all the characters in there and, despite only having relatively short interactions with many, I have strong opinions about all of them.

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