A £2 soft drink that has been sending shoppers of all ages wild caused "absolute chaos" at Aldi stores up and down the country after it became only the second major retailer to start stocking it. Prime, a hydration drink released by YouTube stars Logan Paul and KSI, was initially only available in Asda, but Aldi started selling it for a limited run.
The drink has been so popular, scuffles broke out as hundreds of people queued to try and get their hands on the viral beverage before it ran out. One person claimed to see adults "pushing children" out of the way to try and get a bottle, which comes in three flavours - Blue Raspberry, Lemon and Lime and Ice Pops.
At the peak of its popularity earlier this year, some bottles were even being listed for sale on eBay for a staggering £10,000. But what is it about Prime that has got so many young people and their exasperated parents desperate to get hold of one?
