SCOTTSDALE Ariz.—College leaders are gearing up to issue a warning to hundreds of wealthy boosters who are using name, image and likeness (NIL) ventures to involve themselves in recruiting.
University administrators, part of a task force to review NIL, are finalizing additional guidelines that are expected to clarify that boosters and booster-led collectives are prohibited from involvement in recruiting, multiple sources tell Sports Illustrated. The guidelines will provide more guidance to member schools on what many administrators say are NIL-disguised “pay for play” deals orchestrated by donors to induce prospects, recruit players off other college teams and retain their own athletes.
The new directives will highlight existing NCAA bylaws that outlaw boosters from participating in recruiting, reminding member schools of guardrails that, while in place for years, have been bent and broken during the first 10 months of the NIL era, officials say. Under a long-held NCAA rule, boosters are a representative arm of an athletic department and are not supposed to associate with or persuade prospects.
