What is it about anonymity that reels us in? In this case, it is the promise of tell-all secrets and total behind-the-scenes honesty unmarred by concerns about, I imagine, being fired. Which is why the social media star Slutty Cheff has so piqued the interest not just of online followers but publishers too, all from behind an anonymous account. She has just over 40K followers, and yet her reach seems to stretch much further. She uses her platform to write about being a woman in the male-dominated restaurant world, and her followers can’t get enough of the sexcapades of the UK’s culinary elite.
The chef, who hides her face behind a burger emoji, began posting pictures of food accompanied by lengthy captions about sex and love in 2023, and within a couple of years, landed a column at British Vogue, stirred up a controversy with chef/Tiktok star Thomas Straker about his all white, all male staff on Instagram, and got a book deal with Bloomsbury.
