Shein's ultra-low-price business model is coming under increasing pressure from higher tariffs. The fast-fashion retailer is reporting a sharp drop in U.S. sales and warning that recently introduced European trade rules could have a similar impact in its largest market.
The company raised prices in the U.S. last year to offset additional tariff costs following changes to the de minimis exemption, which previously allowed low-value packages to enter the country without duties.
