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Tariff Uncertainty Delays World Cup Orders For China's Merch Makers

World Cup Shang China Ireland Tanzania Yiwu

An employee walks past a pile of knitwear products at a factory that produces hats and scarves in Yiwu, in eastern China's Zhejiang province on September 18, 2025 (Credit: AFP)

Tariff fears are hurting World Cup merchandise orders at Shang Yabing's Chinese knitwear factory, where racks of scarves bear the logos of national teams from Ireland to Tanzania.

Manufacturers in China's export hub Yiwu would normally already be inundated with World Cup orders ahead of next summer's football tournament, this time hosted by the United States, Mexico and Canada.

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