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The Independent UK
The Independent UK
National
Michelle Chapman and Michelle Del Rey

Target starts price war with big box stores as it lowers prices on 5,000 ‘essential goods’

AP

Target plans to cut prices on thousands of consumer basics this summer, from diapers to milk, as inflation eats into household budgets and more Americans watch their spending.

The price cuts, already applied to 1,500 items, will include 5,000 food, drink and essential household goods. Target and other retailers are increasingly catering to customers who are struggling with higher prices for groceries, though inflation has begun to cool. Many Americans have switched to private label brands sold by Target and others big retailers, which are typically less expensive than well-known brands.

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