Aiming to enhance its revenue streams and bolster weaker sales, retail giant Target disclosed on Tuesday its plans to roll out a paid membership program next month, drawing inspiration from the successful models of competitors like Amazon and Walmart.
Dubbed Target Circle 360, the subscription tier will offer a range of enticing perks, including unlimited free same-day delivery for orders over $35, with deliveries as swift as one hour and no delivery fees. Additionally, members will enjoy two-day shipping at no extra cost, along with other exclusive benefits. In conjunction with the paid membership program, Target will revamp its existing free Target Circle loyalty program, first introduced in 2019, to make it more user-friendly and personalized. The new enhancements include the automatic application of discounts for members, eliminating the need to manually search for deals on the app.
