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The Guardian - US
The Guardian - US
Business
Lauren Aratani

Target sees drop in sales after rightwing backlash to Pride merchandise

Pride Month merchandise is displayed at a Target store in Nashville, Tennessee, in May.
Pride Month merchandise is displayed at a Target store in Nashville, Tennessee, in May. Photograph: George Walker IV/AP

The rightwing backlash to the retail giant Target’s Pride Month merchandise contributed to a sharp drop in sales over the last three months, the company announced on Wednesday. Target is reviewing how it will market its Pride Month merchandise next year.

Over the last three months, sales at the retailer fell 5.4%, a higher decline than Wall Street expectations, according to the company’s second-quarter earnings report. The company decreased its profit outlook for the year and said it expects further declines for the rest of the year.

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