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Tribune News Service
Tribune News Service
Business
Nicole Norfleet

Target's not-so-secret weapon for the past 40 years? Its private labels

The Minneapolis retailer has the opportunity to expand its customer base as it leans into its more than 45 brands, retail experts say.

MINNEAPOLIS — Target started its slow phasing out of its private label Archer Farms in 2019 and created a new grocery brand called Good & Gather.

Yet the Minneapolis retailer still fields questions and complaints from customers about the longtime line's disappearance. That's how loyal Target brand enthusiasts are.

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