- Target's new CEO, Michael Fiddelke, is leading a multi-billion-dollar investment to boost sales and restore the retailer's image as a desirable shopping destination.
- Fiddelke, who has worked at Target for over two decades, faces the challenge of reversing declining comparable sales and regaining customer trust.
- The company has drawn criticism for reducing its diversity, equity, and inclusion (DEI) programmes and for not taking a public stance against immigration crackdowns in Minneapolis.
- Fiddelke acknowledged that boycotts negatively impacted sales last year and stated that winning back customer trust is a primary focus for the company.
- He plans to refresh store designs and merchandise, encourage buyer travel for inspiration, and prioritise the safety of staff and customers amidst political and economic uncertainties.
IN FULL
Target’s new CEO details his turnaround plan to make retail giant ‘fun’ again
