If you tuned in on Tuesday to Target’s investor day, during which the retailer’s new CEO, Michael Fiddelke, and his top lieutenants laid out their plan to return the big-box retailer to growth, you likely picked up on a recurring theme: Target’s avoidance of straight talk within its management ranks in recent years had let problems fester, causing it to lose ground against other retailers, and that had to end.
“We used to be strong and a pacesetter,” Fiddelke, who took over as CEO Feb. 1, told investors at Target’s headquarters in downtown Minneapolis. “We haven’t been for the last few years.”
