If you read brand-new Target CEO Michael Fiddelke’s first message as chief to customers, employees, and partners, you could be forgiven for not realizing that the retailer currently finds itself in the maelstrom surrounding immigration raids across the country, especially in its hometown of Minneapolis.
Fiddelke, who officially took the reins of the struggling retailer on Sunday, laid out in a note on LinkedIn and on Target’s website on Monday what his priorities are as he takes over. Those include restoring Target’s leadership in cheap-chic merchandise; making its stores and website easier and more pleasant to use; more fully leveraging tech to improve customer experience and operations; “strengthening” employees; and “growing alongside the communities” where Target runs its stores.
