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International Business Times UK
International Business Times UK
Business
Vinay Patel

Target Knows 86% Of Americans Aged 25 To 29 Own This Product, So They Began Selling It And Have Seen Sales Soar

Target's Gen Z-friendly makeover includes trendy products like adult toys and skincare, boosting earnings. The retailer's focus on younger shoppers has paid off. (Credit: Twitter / Feni𝕏 Ammunition @FenixAmmuniti)

Target's earnings are booming, driven by a surprising trend: the soaring popularity of adult toys and skincare products among Gen Z shoppers. This shift highlights how the retailer's fresh focus on younger consumers is paying off.

In August, Target reported a 3% jump in sales for its latest fiscal quarter, pushing shares up by about 11%—a sharp turnaround from flat sales and surpassing Wall Street's expectations.

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