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International Business Times
International Business Times
National
Carla St. Louis

Target Faces Lawsuit Over Pride Collection That Triggered Backlash

Target Lawsuit Pride Florida Stephen Miller AFL America First Legal
CHICAGO, ILLINOIS - AUGUST 16: Customers shop at a Target store on August 16, 2023 in Chicago, Illinois. Target’s quarterly sales fell for the first time in six years which is being attributed in part to consumer backlash from the sale of Pride Month merchandise. (Credit: Scott Olson/Getty Images)

A Florida judge has allowed a shareholder lawsuit against Target to proceed, following backlash over its 2023 Pride collection.

The conservative group America First Legal (AFL) alleges that Target's Pride campaign, which included LGBTQ-themed merchandise and transgender-inclusive items, misled shareholders about potential risks, such as a drop in the share's price, reported USA Today.

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