Target is facing serious backlash from customers after viral TikTok videos showed shoppers peeling back price stickers to reveal cheaper original prices underneath. The videos have sparked millions of views and raised questions about whether the retail giant is engaging in price gouging practices during tough economic times.
TikTok users Megan Bice and Nikki Batson shared their discoveries with viewers, showing multiple clothing items where new price stickers covered lower original prices. Bice demonstrated how a cardigan marked at $40 had a lower price underneath, while a skirt priced at $30 originally cost $25. The frustration was clear as she told viewers: “I’m done. I’m fed up. They just want our money. I have to thrift for the rest of my life.”
