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International Business Times UK
International Business Times UK
Jim Manzon

Target Boycott 'Victory' Called Sham by Minneapolis Activists — Real Protest Is Just Beginning

Target shares fell 20% over 18 months but rose over 20% in 2026, with CEO Fiddelke planning new stores to boost confidence. (Credit: Zoshua Colah/Unsplash)

The year-long Target boycott over diversity policies is finished. That is, unless you ask the people who say they started it.

Hours after Rev. Jamal Bryant declared victory at a Washington press conference on 11 March, Minneapolis activists gathered outside Target headquarters to reject his claim outright.

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