With gold prices hovering near record highs, Indian shoppers are finding new ways to keep their festive purchases going. While some are waiting for prices to cool, others are turning to old jewellery to fund new purchases. Tanishq is seeing this shift play out in its stores, with more than half of its transactions now involving some form of gold exchange. In an interview with The Economic Times , Titan Jewellery division CEO Arun Narayan talks about changing consumer preferences ahead of Dhanteras, the impact of Prime Minister Narendra Modi’s appeal to curb gold purchases, the growing appetite for natural diamonds and why demand for gold coins may lose some shine this festive season.
Edited excerpts:
