When it comes to initiatives to attract new punters to sport then you can usually take your lead from the Americans. Just not literally as I was to find out during one of my spells playing across the pond. From the brilliant to the barking I saw all sorts of ideas during my time at Colorado Rapids and Rochester Rhinos.
So it’s no surprise the Friday and Saturday evening kick off trials in Scottish football are being conducted by clubs with American owners. Good on Hibs for volunteering to test the return of Friday night football next month because we need to freshen our game up. Just don’t go down the Charleston Battery route which ended up stinking out one 90 minutes I’ll never forget.
The majority of initiatives in the MLS and USL Championships involved cheap food or drink included in the price of the ticket - pizza for a dollar or pints for a couple of bucks type stuff. Sometimes it was a carnival for the kids or bring a pal for free.
