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Fortune
Fortune
Alena Botros

Talks of Donald Trump Jr. joining the board of a little-known company minutes away from Mar-a-Lago just doubled its stock price

(Credit: Chip Somodevilla/Getty Images)

Ever heard of PSQ Holdings, or PublicSquare? It’s an online marketplace that prides itself as a company that serves “customers and businesses that value life, family, and freedom,” which seems in line with a well-known someone who might be joining its board, if the reports are true: Donald Trump Jr., son of the once and future president. Either way, the rumor has sent the stock soaring. 

Bloomberg reported that Trump Jr. could join the board as early as Tuesday, citing people with knowledge of the matter. Nothing has been confirmed or formally announced yet, but the chatter alone doubled the holding company’s stock price in morning trading. It’s interesting because in the past year, its shares have been trending downward. Of course it’s unclear how long this rally will last, but as of Tuesday afternoon the stock is trading at about $4 a share. 

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