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Technology
The Genius

Tales from the Genius Bar — Chapter One: Innocence

Tales from the Genius Bar.

The Apple Store. The place where overjoyed customers get clapped in by employees as they walk in to purchase the new iPhone; The place where employees get clapped out and cheered as they leave for pastures new; The place where joy has no end, life has no problems, and buying a new Apple device makes everything feel whole again.

It’s also the place where thousands of customers arrive late to their appointments and demand service; The place where handing a phone covered in your bodily fluids over to a stranger is deemed acceptable; The place where you entrust technicians with your most beloved memories and your deepest, darkest secrets. Welcome to the Apple Store, a place I called home for many a year and a place that has many a tale to be told. You’ll want to hear about all of them — but you’ll wish you could forget half of them. Believe me, I’ve tried.

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