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Axios
Axios
Sport

Tom Brady's mega-deal is an escalation in the NFL broadcasting wars

NFL Tom Brady Fox Fox Sports Al Michaels Amazon Eli Manning Lachlan Murdoch ESPN Football

Tom Brady's mega-deal with Fox Sports shows just how much TV networks are willing to pay to stay competitive in the broadcasting booth.

Why it matters: Big names have the ability to lure viewers at a time when more and more people are cutting the cord.

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