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Latin Times
Latin Times
Politics
Pedro Camacho

Talarico Campaign Adviser Says 'Faith and Family and Jobs' Message Helped Win Latino Voters in Texas Primary Victory

James Talarico (Credit: Getty Images)

Texas state Rep. James Talarico won the Democratic primary for U.S. Senate after a campaign that emphasized Latino outreach and a message centered on "faith and family and jobs," a strategy his advisers say helped secure strong support among Hispanic voters.

Chuck Rocha, a senior adviser to the campaign, told The Wall Street Journal that the approach was designed to appeal to values many Latino voters prioritize:

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