During the pandemic the past couple of years, retailers, brands and manufacturers have adapted to changing consumer behaviour.
While many hope 2022 will mark a return to normal for the retail segment, the emergence of Omicron has rocked market sentiment.
Over the last two years Thailand's retail market has adopted new trends such using more robots at restaurants and shopping complexes, offering health products, increasing partnerships, promoting around-the-clock services, and efforts to integrate the metaverse and cryptocurrency in their offerings.
