Take That star Gary Barlow used the surname Smith to avoid embarrassment as his solo career dived.
As his former bandmate Robbie Williams topped the charts, Gary’s fortunes went in the opposite direction. And in the late 1990s, he even ordered credit cards with the fake name.
Gary says: “I was on the phone one day, ordering towels, and the girl asked for the name on the card. She said, ‘Er, Gary Barlow? Me and my mum went to see Robbie in concert. What an entertainer… amazing’.