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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Take That, Critics! Comcast Says Its NFL Wild Card Exclusive on Peacock Was the Biggest Live-Streamed Event in U.S. History

Peacock Comcast NFL United States AFC Wild Card
AFC Wild Card.

Comcast said its exclusive presentation Saturday on subscription streaming service Peacock of the NFL Wild Card matchup featuring the defending champion Kansas City Chiefs beating the fleet-footed Miami Dolphins drew the biggest live-streaming audience in U.S. history.

Citing Nielsen data, Comcast said the game averaged 23 million viewers, reaching a total of 28 million watchers. The game drew a 6% bigger audience than last year's primetime AFC Wild Card contest, which had a "total average delivery" of 21.8 million viewers across NBC, Peacock, NBC Sports Digital and NFL Digital.

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