In a world where “new in”, “while stocks last” and “as seen on ...” are permanent fixtures in our inboxes, it can be hard to cut through the noise of fashion marketing. Do we really want it? Is it even our style? (What even is our style?!) Or are we just following the crowd towards the same en vogue items?
Bestselling author and culture journalist Otegha Uwagba is having no such existential crisis. “I like things that make me feel unique,” she says. “Things I don’t think everyone else will buy.”
