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Evening Standard
Evening Standard
Entertainment
Joe Bromley

Take flight! Why butterflies are fashion’s spring obsession

They have stormed the catwalks, infiltrated the prestigious couture collections, and even inspired Dua Lipa to launch a Puma collection called ‘Flutur’ (Albanian for butterfly). Yes, the time has come to fly into spring with the help of a butterfly motif.

If you need convincing these colourful insects really have transitioned from terribly kitsch to super chic, look no further than Chanel. The statement on the Spring 2022 nineties inspired catwalk was clear when Virginie Viard sent out model after model in flowing chiffon skirts, shirts and capes splashed with butterfly wing prints to close the show.

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