Horology enthusiasts were looking forward to this year’s edition of Watches and Wonders in Geneva. The fair was bigger in scale, with 54 participating maisons, their retailers, partners, and media. The week-long event, open to invitees only for four days, flung its doors open to the general public during the last three days. Compared to last year, it recorded a 14% rise in footfall, with nearly 49,000 visitors, including 5,700 retailers and 1,500 journalists.
On the Internet, #watchesandwonders2024 shot to popularity on many social-networking sites, clocking an estimated reach of over 600 million, states the event’s official closing report. Supermodel Gisele Bündchen attended the event for Swiss luxury watchmaker IWC Schaffhausen and French footballer Kylian Mbappé made an appearance there for luxury watchmaker from Nyon, Hublot.
We get the lowdown on the watches that are ticking all the boxes of style and functionality and are a hit among watch collectors and followers of the luxury watch industry.
