The campaign poster was displayed on Shanming Road in the Siaogang District of Kaohsiung. Among several promises listed on the billboard was a “no” symbol placed over an image of a turbaned man alongside an inverted Indian flag, signalling opposition to Indian immigration into Taiwan.
The issue gained international attention after Malaysian journalist and writer Ian Miles Cheong shared a video from a Taiwanese news channel on X, formerly known as Twitter. The clip featured reactions from Indian-origin residents living in Taiwan, many of whom described the sign as offensive and unwelcoming.