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The Guardian - UK

Lifestyle

Alice Fisher

Tail-blazers: fashion houses turn to pet clothing as ‘humanisation’ trend grows

Celine Chris Corbin Christian Louboutin Gucci Pets at Home

Canine ‘supermodels’ — Canine ‘supermodels’ rock the latest winterwear from Italian brand Omniagioia. Photograph: Omniagioia

There are Gucci hats made in Italy from pink bouclé wool, Celine travel bags with calfskin trim and a (waste bag) purse studded with gold spikes. But these are not just any designer fashion items … they’re created for clients with four legs and a tail.

In the past year, numerous fashion houses have launched ranges for pets, including Gucci, Celine, Tommy Hilfiger, Hugo Boss and Christian Louboutin. Dolly Parton also launched her own line of dog clothes in 2022, with the name Doggy Parton.

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