Last week, in an unexpected turn of events, the Swiss luxury watchmaker TAG Heuer debuted a smartwatch and sneaker created in collaboration with American athletic innovator New Balance. You may not have had this link-up on your bingo card, but the two brands actually have a lot in common: over a century’s worth of heritage, a shared commitment to excellence, and a brand ambassador, two-time Olympic champion and world record-holder hurdler Sydney McLaughlin-Levrone.
The Connected Calibre E5—or the Connected E5—is Tag Heuer's fifth smartwatch. In fact, the brand was the first luxury Swiss watchmaker to enter the category all the way back in November 2015, mere months after Apple released its first Apple Watch.
