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Fortune
Fortune
Chris Morris

Taco Bell’s ‘Decades Menu’ is the fast-food equivalent of Taylor Swift’s Eras Tour

(Credit: Paul Weaver/SOPA Images/LightRocket via Getty Images)

Taco Bell is leaning into nostalgia, bringing back the favorite items from the 1960s, 1970s, 1980s and beyond.

The fast-food chain’s walk through history, more formally called its Decades Menu, will roll out five classic menu items for a limited time, much as Taylor Swift has run through her back catalog on the Eras Tour, which is in the course of wrapping up now.

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