Taco Bell offers heavy discounts as customer numbers struggle to recover post-outbreak

• Taco Bell is struggling to regain customer foot traffic after a nationwide Cyclospora outbreak that affected more than 20,000 people over the summer.
• The outbreak was linked to iceberg lettuce supplied by Taylor Farms, prompting Taco Bell to proactively remove affected ingredients.
• Customer visits to Taco Bell locations dropped by nearly 31 percent in mid-July and remained down 12.2 percent year-over-year through mid-September.
• To lure customers back, Taco Bell launched aggressive promotional offers, including discounted $1 Enchirito and $1 Mexican pizzas.
• Parent company Yum! Brands reported that sales trends are steadily improving and expressed confidence that Taco Bell is on track for a full recovery.

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