Taco Bell announced that they are bringing back Crispy Chicken and the Internet is raving about the news. It seems like every week, I log onto the old World Wide Web and see some wild new thing happening near the doors of a Taco Bell near me. This week, it’s the return of Crispy Chicken tacos, burritos, strips, and even Nacho Fries? The wonders truly never cease at their test kitchen. Whether it’s bringing us all back to the Y2K era with throwback menu items, or making something that creates an Internet goosenecking situation, the people at Taco Bell are masters of spectacle.
Liz Matthews is the Global Chief Food Innovation Officer for the brand, and she offered some comments about getting Crispy Chicken back in our lives. “For decades, our sauces have become a core part of the Taco Bell experience,” Matthews wrote in a statement. “Crispy Chicken is our stage for flavor innovation, with every new sauce collaboration breaking new ground. We take our sauces seriously – they’re the hero of our continued success and reinforces there’s no limit to how we reimagine the classics.”
