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Benzinga
Benzinga
Business
Chris Katje

Taco Bell Launches Defy Concept: How The Fast Food Brand Is Innovating With Drive-Thru Experiences

Taco Bell Yum Brands

Fast food giant Taco Bell is launching its “Taco Bell Defy” restaurant on Tuesday, June 7. Here is what makes this new restaurant stand out.

What Happened: First announced last year, the new Brooklyn Park, Minnesota Taco Bell location opens June 7 and is the first “Taco Bell Defy” location. The restaurant features a two-story model and some of the most advanced technology and designs from the restaurant company owned by Yum! Brands (NYSE:YUM).

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