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High turnover and a stubborn talent shortage have forced the restaurant industry to get creative in recruiting and retaining staff, especially in fast food. Taco Bell—the California-based Yum Brand subsidiary and go-to late-night eatery for college students everywhere—has employed quirky strategies to engage restaurant and corporate employees alike. Most recently, it partnered with an artist to design a trendy T-shirt for its store uniforms, which Taco Bell says was a hit among its 260,000 restaurant workforce, many of whom skew younger and belong to the TikTok generation.
