Taco Bell is letting fans take the lead on its next U.S. menu item, and for the first time, putting the decision entirely in customers’ hands as it brings a popular international taco stateside.
While Taco Bell locations worldwide offer unique items like Fries Bell Grande in the U.K. and a Greek Burrito in Cyprus, U.S. fans rarely get to try them. Now, the chain’s Global Taco Vote lets customers decide which of two international favorites will land on U.S. menus for a limited time.