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The Guardian - AU
The Guardian - AU
National
Henry Belot

Tabcorp eyes bigger online gambling presence after $52m half-year profit

Tabcorp TAB Adam Rytenskild Sportsbet TikTok
Tabcorp
Tabcorp, which is traditionally associated with in-store betting, is aiming to boost its digital market share after recording a $52m six-month profit. Photograph: Peter Parks/AFP/Getty Images

Tabcorp has announced it will increase its online wagering profile in direct competition with Sportsbet and Ladbrokes after recording a $52m profit in six months.

Tabcorp, which is traditionally associated with in-store betting, launched its digital gambling app in September with advertisements airing during the Fifa World Cup broadcast. The company will now prioritise this online service and attempt to lure customers away from foreign-owned sports bookies.

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