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The Times of India

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Bloomberg

T20 World Cup: India-Pakistan clash could fetch $4,800 a second as cricket makes US push

United States India T20 Cricket World Cup Pakistan Satya Nadella South Asia

Global firms are splurging on advertising for the upcoming cricket match between India and Pakistan held in the US, tapping into the spending power of the South Asian Diaspora.

The rival countries are set to play each other on June 9 in the ICC Men's T20 World Cup in New York's Nassau County International Cricket Stadium, a venue erected in three months using modular stands from the Formula 1 Grand Prix arena in Las Vegas. The tournament is being held in the US for the first time ever, and games will also be played in Caribbean nations.

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