Faced with severe customer blowback, T-Mobile (TMUS) -) said Wednesday that the company is officially burying a program that would have forced customers into migrating to more expensive plans.
Rumors of the plan first broke on Reddit earlier in the month. The move would have involved shifting customers from older plans to newer plans that would cost between $5 and $10 more per line.
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T-Mobile initially planned to notify impacted customers last week; a spokesperson said that the test would only affect a small portion of T-Mobile customers and that customers could choose to opt out by giving customer service a call.
“I think we’ve learned that particular test cell isn’t something that our customers are going to love,” CEO Mike Sievert said during the company’s third-quarter earnings call Wednesday. “We had planned it as a test cell, and then we aren’t doing it, because I think we’ve got plenty of feedback.”
Beating analyst expectations for adjusted earnings per share, T-Mobile reported a surge in subscribers and $19.25 billion in revenue for the quarter, about in-line with Street expectations.
After tanking earlier in the day, shares of T-Mobile stabilized and tilted slightly up.
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