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Ben Rogerson

‘Synth map of the world’ reveals that Roland and Behringer dominate other brands when it comes to Google searches

Behringer Roland Google Moog Arturia Korg

Synth map of the world.

We all know the names of the biggest synth brands, but which are the most popular, in terms of internet searches, country by country? While not definitive, a new study by Wood And Fire Studio sought to find out, and the results indicate that the two companies leading the way right now are Roland and Behringer.

The results are based on analysis of Google searches for what the researchers deemed to be the six most popular synth brands right now - Arturia, Behringer, Korg, Moog and Roland - and show that, perhaps unsurprisingly, people have a tendency to favour instruments that come from their own country.

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