Holiday cabin and lodge operator Forest Holidays has been sold to the national Sykes Holiday Cottages group in a reported "nine figure" deal.
Sykes is one of the biggest holiday rental companies in Britain, promoting 22,500 holiday homes. The combined group will employ 1,700 people and look after more than 2.5 million customers this year.
The two businesses will be run independently by their existing leadership teams under a newly formed parent company. It comes after private equity firm LDC sold its stake in Forest Holidays after 10 years.