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The Guardian - AU
The Guardian - AU
Entertainment
Katie Cunningham

SXSW Sydney explained: how will the Austin festival work in Australia – and who is it for?

United States Sydney Austin SXSW SXSW Sydney UTS Barkaa Charlie Brooker ICC
Tyler the Creator of Odd Future crowdsurfing at SxSW Austin in 2011
SXSW in Austin Texas is known for its unforgettable music sets – but tech will be the stronger stream in Sydney’s first year, running 15-22 October. Pictured: Tyler the Creator of Odd Future crowdsurfing at SXSW in 2011. Photograph: Roger Kisby/Getty Images

For 36 years, South by Southwest has been synonymous with one city: Austin, Texas. But this month the annual music, film and tech festival will launch a new event in Sydney – the first time it has been staged outside the US.

Running 15 to 22 October, the festival is being billed as “the official annual Asia-Pacific instalment of SXSW”. It’s a big win for a city that has faced its share of nightlife challenges in the past decade, especially given the prestige of the brand: the Austin festival is renowned as a breaking ground for new musicians, and a hub for film, tech and TV premieres, and has welcomed high-profile speakers from Prince to the Obamas across its three decades.

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