Well SXSW London has been something of a hit, with everyone from Idris Elba to The King turning up to participate in a festival which has set new levels of multidisciplinary cross-pollination. Shoreditch has been a place where you can drift from a talk about VR set design on film sets at Rich Mix into the Old Blue Last where punk bands are rolling around on the floor.
On the music side of things, the programming has taken pains to concentrate on electronica, Caribbean and R&B, which has given it lovely diverse and youthful approach which feels very London 2025. What the line-up lacked though, was a big star... until Tems took to the stage at The Troxy last night.
