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SXSW Film Festival To Premiere Seth Rogen's 'The Studio'

This image released by Apple TV+ shows Seth Rogen, left, and Ron Howard in a scene from "The Studio." (Apple TV+ via AP)

The SXSW Film & TV Festival is set to commence on March 7 with the highly anticipated world premiere of Seth Rogen and Evan Goldberg's comedy series, 'The Studio,' at the Apple TV+. Rogen stars as a fictional Hollywood studio head in this upcoming show. The festival, held in Austin, Texas, revealed its lineup of 96 features, including 82 world premieres, for its 32nd edition running from March 7-15.

'The Studio,' scheduled to debut on Apple TV+ on March 26, boasts a stellar cast featuring Rogen, Catherine O’Hara, Kathryn Hahn, Ike Barinholtz, and Chase Sui Wonders. Claudette Godfrey, the festival's vice president, praised the series for its exceptional casting and writing, capturing the essence of the entertainment industry with humor and authenticity.

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