Mikayla Pasterfield
Chris Lee
Sung-Su Lee
Billboard’s International Power Players
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, MALI JO$E, and more. Plus international acts such as Wallice and
They also unveiled their featured speaker, (who also goes by ), who is the chief A&R officer and former CEO of SM Entertainment.
Most recently, Lee was named as one of for the second year in a row and is credited for making K-pop stars SHINee, EXO, Red Velvet, and NCT rise to fame. Impressive, no?
The SXSW festival aims to help creative people reach their goals by bringing together some of the world’s biggest thinkers, talented creators and innovators.
Founded in 1987 in Texas, it covers a whole heap of topics in the hopes of encouraging different creative industries to come together and share knowledge across the tech, gaming, music, screen and culture spaces.
Just like SXSW’s Texan daddy, SXSW Sydney’s week-long program is packed full of all sorts of diverse events from talks with international industry professionals to performances from stellar local music acts.
The conference and festival kicks off on October 15 and runs until October 22 so you’ve got plenty of time to have a geez at the events and plan your week.
To check out the whole list of musical acts, head to the SXSW Sydney festival website .
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